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Walz Tetrick

Senior Media Buyer, Paid Search

Location
Remote, United States
Work type
Remote · Full-time
Posted
(3 weeks ago)
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About the role

Walz Tetrick Advertising is seeking an experienced Senior Media Buyer, Paid Search to help manage and grow paid search programs across a diverse portfolio of clients. 

We're looking for a highly skilled, hands-on Paid Search professional who can immediately take ownership of assigned accounts, independently manage day-to-day execution and optimization, and proactively identify opportunities to improve client performance. 

The ideal candidate combines strong technical expertise with strategic thinking, analytical capabilities and excellent communication skills. They are comfortable managing complex campaigns, translating data into actionable recommendations and collaborating with internal teams and clients. 

As Paid Search continues evolving through artificial intelligence, automation and changing consumer behaviors, this individual will also help WTA evaluate and implement emerging capabilities that drive measurable business results. 

Key Responsibilities:

Paid Search Strategy & Campaign Management 

Independently manage and optimize paid search programs across Google Ads, Microsoft Advertising and other relevant platforms.  Develop and execute campaign strategies aligned with client business objectives and performance goals.  Lead campaign builds, restructures, launches and ongoing optimization across multiple client accounts.  Manage keyword research, search query analysis, bidding strategies, budgets, targeting and ad copy development.  Execute campaigns across Search, Performance Max, Demand Gen, YouTube and other relevant Google advertising solutions.  Proactively identify opportunities to expand qualified reach, improve efficiency and drive conversions.  Monitor campaign pacing and performance to ensure investment aligns with client objectives. 

Performance Optimization & Measurement 

Analyze campaign performance to identify trends, challenges and opportunities for growth.  Develop optimization strategies focused on improving conversion volume, cost efficiency and business outcomes.  Leverage Google Ads, Google Analytics 4 and other measurement platforms to evaluate performance.  Understand conversion tracking, attribution, enhanced conversions and offline conversion imports.  Collaborate with analytics and technical teams to troubleshoot measurement challenges.  Translate complex performance data into clear insights and actionable recommendations. 

Client Communication & Collaboration 

Serve as a trusted Paid Search resource for internal teams and assigned clients.  Communicate campaign performance, strategic recommendations and optimization opportunities clearly and confidently.  Contribute to client presentations, performance reviews and strategic planning discussions.  Collaborate with Account Service, Planning, SEO, Creative, Analytics and other media teams to support integrated marketing strategies.  Proactively bring forward ideas and recommendations beyond routine campaign management. 

AI, Automation & Innovation 

Stay current on emerging Paid Search capabilities, including AI Max, Performance Max and automated bidding.  Identify and execute opportunities to test new platform features and advertising solutions.  Leverage automation, scripts and AI-powered tools to improve campaign efficiency, quality assurance and performance.  Contribute to internal knowledge sharing, case studies and evolving Paid Search best practices. 

Account Operations & Quality Assurance 

Maintain accurate budgets, pacing, campaign documentation and reporting.  Follow established quality assurance processes for campaign launches, restructures and ongoing optimizations.  Ensure campaigns adhere to platform policies, client requirements and agency best practices.  Manage multiple priorities and deadlines while maintaining a high level of accuracy and accountability.  Identify opportunities to streamline workflows and improve operational efficiency. 

What You'll Bring to the Table:

4+ years of hands-on Paid Search experience, preferably within an advertising agency or multi-client environment.  Demonstrated ability to independently manage Google Ads campaigns and meaningful media budgets.  Strong expertise in Search campaign strategy, keyword management, bidding, optimization and performance analysis.  Experience with Performance Max and automated Google Ads campaign solutions.  Proficiency with Google Ads Editor, Google Analytics 4 and Microsoft Advertising.  Strong understanding of conversion tracking, attribution and performance measurement.  Experience managing multiple client accounts and competing priorities.  Ability to translate complex data into clear, actionable business recommendations.  Strong written and verbal communication skills, including client-facing presentations.  Excellent organizational skills, attention to detail and commitment to quality assurance.  Proactive, solutions-oriented mindset with the ability to work independently and collaboratively. 

Preferred Qualifications:

5–7 years of meaningful hands-on Paid Search experience.  Experience managing complex, multi-account or enterprise-level Paid Search programs, including substantial budgets, multiple business objectives and sophisticated conversion measurement.  Experience with Search Ads 360 (SA360), Campaign Manager 360 (CM360) and Floodlight conversion tracking.  Experience across travel/hospitality, entertainment, healthcare, financial services, retail or other competitive industries.  Familiarity with offline conversion imports, CRM integrations and value-based bidding.  Experience with Google Ads scripts, automation and workflow efficiency tools.  Experience contributing to new-business pitches, account onboarding or strategic planning.  Experience mentoring junior Paid Search team members.

What Success Looks Like:

  • Independently own assigned Paid Search accounts with minimal day-to-day oversight. 
  • Consistently identify and implement opportunities to improve campaign performance. 
  • Maintain strong operational accuracy, QA standards and account organization. 
  • Communicate confidently and proactively with clients and internal teams. 
  • Identify challenges and opportunities before they become urgent. 
  • Contribute strategic thinking beyond routine campaign management.
  • Help advance WTA's Paid Search capabilities through innovation, automation and emerging technologies.
About Walz Tetrick Advertising
 

At Walz Tetrick Advertising, we believe that our people are the difference makers. We’re passionate about what we do, collaborative in how we work, strategic in how we think and kind in how we treat one another.

We’re a full-service marketing, creative and media agency in Kansas City, helping brands move forward since 1967. Our curiosity keeps us growing, and our people bring fresh thinking, diverse perspectives and a willingness to jump in and make things happen.

We’re very proud to have been recognized by the Kansas City Business Journal in 2025 and 2026 as one of its Best Places to Work. That recognition reflects what we work to build every day: a place where people feel supported, where their ideas matter and where great teammates make the work better.

Not everything is about what happens in the office, though. We also believe a rewarding career should leave room for a full life. Our benefits include:

  • Generous paid time off. Rest, recharge and enjoy life outside work.
  • Summer Fridays with designated Friday afternoons off.
  • Paid volunteer hours to support causes you care about.
  • A hybrid schedule with Monday–Thursday in-office and work-from-anywhere Fridays, plus a bank of work-from-home flex days throughout the year.
  • Family support through 12 weeks of fully paid maternity leave, plus parental leave for the birth or adoption of a child.
  • Paid holidays throughout the year, plus an agency closure the week between Christmas and New Year’s so our team can enjoy extra time to recharge.
  • Health insurance with WTA covering 90% of employee premiums, plus options for spouse and family coverage.
  • Dental insurance, long-term disability coverage and a 401(k) with an employer match.

Ready to bring your talents to a team that values your ideas, supports your growth and cares about the people behind the work? We’d love to meet you.

Salary estimates displayed by third-party job sites may not reflect the compensation range established by WTA for this position.

 

 
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