Not specified
B2B Growth Marketing Lead
- Location
- New York, United States
- Work type
- On-site · Full-time
- Posted
- (7 hours ago)
About the role
About the Role
Lead B2B growth marketing for an early-stage AI company, building the strategy and programs that turn growing market demand into qualified pipeline. You will work closely with product, performance, brand, content, and sales teams, reporting to the Head of Growth.
What You'll Do
Define the ideal customer profile, qualification criteria, lead scoring, and sales handoff process.
Generate demand through paid campaigns, SEO, content, events, and outbound support.
Build landing pages, email sequences, and retargeting programs that nurture prospects toward sales conversations.
Align with sales on lead definitions, service-level agreements, lead quality feedback, and useful collateral.
Measure pipeline and cost per lead by channel, reallocating investment toward the programs that convert.
What We're Looking For
Four to eight years of B2B growth marketing experience, including ownership of a true 0-to-1 growth build.
Experience building growth marketing from scratch at an early-stage company or launching a new business segment or B2B offering.
A track record of building new products or initiatives from the ground up.
Hands-on experience across full-funnel growth, including paid search, SEO, landing pages, email automation, webinars, lead scoring, CRM, and web analytics.
A record of staying more than one year in all but at most one recent role.
Authorization to work in the United States without visa sponsorship.
Compensation & Benefits
Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York.