Handoff
Head of Marketing
- Location
- Austin, TX, United States
- Work type
- On-site · Full-time
- Posted
- (1 month ago)
About the role
Head of Marketing at Handoff
We're hiring a Head of Marketing to scale Handoff from $10M to $100M+ ARR by building the growth system from the ground up. This isn't a "manage the brand" role. It's a builder role: you'll design and own three growth engines (Content, PLG, and Outbound) in tight partnership with Sales and Product, and you'll hire the team to run them.
In this role you'll own everything from SEO and social content to free trial activation, outbound warming programs, and shared GTM reporting with Sales. You'll install the measurement discipline, operating cadence, and team structure required to make Marketing a durable revenue driver as Handoff adds products and grows into new markets.
This role is ideal for someone who has built growth systems at a B2B SaaS company before. Someone who knows what a real content engine, a PLG loop, and an outbound warming program actually look like in practice, and who wants to own the whole thing at a company that is genuinely reshaping a massive industry.
What you'll do
What you'll do
You've built growth systems at a scaling B2B SaaS company, not just run campaigns but designed the engine. You understand how Content, PLG, and Outbound work together, and you know how to measure what matters. You're as comfortable in a spreadsheet as you are briefing a creative team, and you think in systems, not tactics.
You've built outbound demand gen programs from scratch: segmentation, sequencing, copy, targeting, and clean Sales handoffs You've run a content engine end-to-end: audience research, editorial calendar, production workflows, distribution, and SEO (technical + topical authority) You have real PLG experience, including launching and iterating on activation loops, lifecycle messaging, and onboarding improvements in close partnership with Product and Engineering You're fluent in Sales collaboration: ICP definition, playbook building, CRM workflows, lead scoring, and closed-loop reporting You define success before you launch, run experiments fast, and own the dashboards, funnel instrumentation, and weekly review cadences You're a strong product marketing storyteller who turns technical features into crisp, benefit-oriented messaging that earns contractor trust You know how to market to existing users: engagement, expansion, referrals, and community via lifecycle and customer marketing You're ruthless about ROI and resource allocation. You can grow efficiently and preserve CAC payback discipline even while scaling pipeline You operate at the executive level. You set clear priorities, build cross-functional alignment, say no when needed, and install operating rhythms that scale You can manage marketing across multiple products and customer segments simultaneously without losing focusWhat we offer
The construction industry is having its tech moment, and Handoff is at the center of it. We're looking for a marketing leader who wants to build the growth system from scratch. Someone who sees a $10M to $100M ARR journey as the opportunity of a career. If that's you, we'd love to talk.
Handoff is an Equal Opportunity Employer. Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E-Verify.