Director, Creative Services

 

 

Job Title:                                             Director Creative Services

Title of Supervisor:                         Sr. Director, Marketing

Job Location:                                     Mooresville, NC

Company Website:                         www.greenworkstools.com

 

Company Summary:  

As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we’re pushing the limits of what battery technology can do to improve the quality of work and life. 

 

Position Summary:

Reporting to Sr. Director of Marketing the Director of Creative Services will be located in Mooresville, NC. This position within the Marketing Department manages a team that is responsible for the conceptualization and implementation of design solutions that meet marketing strategies from concept to completion. The Director Creative Serviceswill while have a strong knowledge of brand strategy, market trends, and innovation along with managing and leading multiple high-profile projects from conception to completion. The position will work with internal teams to develop strategic design concepts for multiple design mediums for the commercial business. They will provide oversight to the management of digital assets including photography and assume team’s project ownership as it relates to assigned areas.

 

Essential Duties and Responsibilities:

• Create brand standards to document visual brand identify to develop ongoing advertising and promotional materials
• Develop brand guidelines to ensure consistent and creative messaging for internal and external use
• Oversee brand concepts, create designs and sample layouts utilizing layout and design principles
• Responsible for commercial content to promote brand across all dealers and advertising partners
• Design and production of various marketing collaterals including catalogs, brochures, flyers, sell sheets, banners and displays, signage, logos, labels for products, presentations, and photo manipulation, and other design and production initiatives
• Conceptualize and direct photography in accordance with brand essence
• Collaborate with global colleagues in the language translation process and execution of brand marketing across regions
• Review final layouts and suggest improvements as needed
• Research new software and design concepts to improve skills and competencies of team
• Utilize project management tools to drive and execute projects across time for timely and efficient delivery of assets

 

Required Education and Experience:

 

• Bachelor’s degree preferred in graphic design or related field
• 10+ years of design experience
• Strong Portfolio of design projects
• Ability to work with many stakeholders
• Experience mentoring or coaching others
• Strong understanding of marketing and branding
• Knowledge in creating and producing advertising for print, web and email
• Expert level knowledge of Adobe Creative Suite including InDesign, Photoshop, Illustrator, & Dreamweaver
• Familiarity with a variety of online marketing concepts, best practices and procedures
• Experience with print and web design/ production
• Able to present concepts in a comprehensive manner
• Capable of working from a developed concept and translating/ adapting that concept into other mediums such as print collateral, web pages, emails, etc.
• Familiarity with online project management system a plus
• Knowledge of photography and video a plus
• Copywriting/proofreading skill a plus
• Knowledge of HTML, CSS, JavaScript a plus

 

Core Competencies

• Organized, reliable, detail-oriented and able to follow up on tasks
• Multi-tasker, capable of prioritizing, managing time efficiently and meeting deadlines
• Collaborates well with global teams
• Comfortable with technology and a fast learner
• Strong verbal and written communications skills
• Other Duties as needed

 

Compensation and Benefits:

• Health, dental, and vision coverage
• 401k company match plan
• Paid sick, personal, and vacation time

 

Potential Requirements:

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position. The essential physical requirements of the position will consist of, but not limited to: 

• Observe and detect details at close range.
• Ability to communicate and exchange accurate information.
• Climb stairs, stationary position (Sit/Stand 50% of time).
• Position self by stooping, kneeling, transport, or position boxes weighing 5 -20 pounds or more.
• Operate office equipment including computers, copiers, and printers.
• Occasionally exposed to weather elements.