Not specified
B2B Growth Marketing Lead
- Location
- New York, United States
- Work type
- On-site · Full-time
- Posted
- (10 hours ago)
About the role
About the Role
As B2B Growth Marketing Lead, you will build and accelerate the company's B2B growth strategy in an early-stage AI company experiencing strong demand. You will work closely with product, performance, brand, content, and sales teams, reporting to the Head of Growth.
What You'll Do
Define the ideal customer profile, qualified lead criteria, lead scoring, and handoff processes.
Generate demand through paid marketing, SEO, content, events, and outbound support.
Improve conversion and nurture prospects with landing pages, email sequences, and retargeting.
Align with sales on lead definitions, handoff agreements, lead quality feedback, and useful collateral.
Measure pipeline and cost per lead by channel, reallocating budget toward the channels that drive sales.
What We're Looking For
Four to eight years of B2B growth marketing experience, including ownership of a true 0-to-1 build at an early-stage company or in a new market segment.
Experience launching new products or growth initiatives from the ground up.
Hands-on experience across full-funnel growth, including SEO, paid search, landing pages, email, webinars, and lead scoring.
Experience with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.
A track record of staying more than one year in all but at most one recent role.
Authorization to work in the United States without visa sponsorship.
Compensation & Benefits
Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York.